On the basis of clarifying the connotation of ice and snow sports industry, this paper emphasizes the development advantages of ice and snow sports industry based on the industrial value chain. At the same time, this paper actively advocates the transformation of economic growth mode, the construction of ice and snow sports culture industrial park, and the adjustment of operation mechanism. In addition, from the perspective of industrial value chain, it introduces a series of optimization measures such as diversified investment methods, aiming to promote the further growth of economic and social benefits of ice and snow sports industry and realize industrial upgrading.
